For her "Till the World Ends" video, Britney Spears (with an assist from director Ray Kay) is back to doing what she does best in music videos: wearing sexy clothes, grinding with hot guys and throwing one really sweaty, underground dance party.
After she delved deeper for her "Hold It Against Me" video, Spears looks to be having fun again, smiling, laughing and seeming generally happy to be thrown into the middle of a dance orgy.
We love what Ray Kay has done in this industrial jungle that is falling apart - tremours in the ground, in the sky and in between thrashing bodies - everyone is in vibration. The scene to scene progression is mesmerizing changing hypnotically from light to dark, fight to flight, dictate to surrender.
We have one downer point - Britney doesn't take control of any one scene in the video. She is glimpse of montages that emerge, fade and pop in your face but she surely isn't leading the story. It isn't a bad thing - but we certainly love a leading lady to place a leash around our necks and tug us through the entire journey - woof woof!
Overall, fantastic sound and visuals with Britney looking better than she has in years - another hit about to wake the Globe up.
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